Healthy Skepticism Library item: 20191

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Glatter J
Promotion, Information and Advertising: Why Increasingly Blurred Boundaries do not Benefit the Public
Journal of Generic Medicines 2004 Jan 1; 1:(2):128-136
http://jgm.sagepub.com/content/1/2/128.abstract

Abstract:

Recent legislative proposals from the European Commission to relax the prohibition on direct-to-consumer advertising (DTCA) of prescription medicines in the EU have generated increased debate internationally over the role of the pharmaceutical industry in relation to promotion, information and advertising and the impact of its activities on the public. It is argued that changing information technology and healthcare environments are leading people to take more direct control over their healthcare, although without the necessary health-literacy and critical appraisal skills to do so in a fully informed way. A comprehensive approach to patient information is proposed that would better equip people to take a more active and informed role in both self-care and shared decision making in relation to health, illness and drug and non-drug treatments.

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909