Healthy Skepticism Library item: 20189

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Media Release

Can drug advertising make you healthier?
Ipsos North America 2003 Aug 21
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=1885

Abstract:

With certain drug classes (like allergy) and brands (like Viagra), the impact of direct-to-consumer advertising (DTCA) is apparent. But has DTCA had a significant impact on patient behavior beyond creating brand awareness? According to Ipsos PharmTrends®, the consumer tracking service of Rx and OTC purchase…

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963