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Healthy Skepticism Library item: 20060

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Magazine

Grey J
Pot, kettle, black
Australian Doctor 2006 Aug 425


Full text:

Editor Journalists should tidy up their own backyard before accusing doctors of taking advantage of hospitality offered by pharmaceutical companies (‘Drug giant forks out $65,000 on posh nosh for doctors’, What Your Patients Are Reading, Australian Doctor online, 21 July).

Similar functions funded by advertising agencies, publishing houses and broadcast networks do not come under such scrutiny. Journalistic integrity and the potential for biased reporting should be called into question just as much as doctor’s prescribing habits or loyalty to particular drug companies.

Dr Joe Grey
Brisbane, Qld

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.