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Healthy Skepticism Library item: 19959

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Croghan TW, Pittman PM
The Medicine Cabinet: What's In It, Why, And Can We Change The Contents?
Health Affairs 2004 Jan; 23:(1):23-33
http://content.healthaffairs.org/content/23/1/23.abstract


Abstract:

The failure of the pharmaceutical industry to produce drugs for common chronic diseases, emerging diseases, and the potential threats of bioterrorism or the spread of tropical diseases contrasts sharply with the industry’s output of lifestyle and “me-too” drugs. In this paper we review the decision-making process that resulted in our current portfolio of medicines and offer several alternatives to better align business incentives with medical need.


Notes:

A framework for aligning business objectives with medical need.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.