Healthy Skepticism Library item: 19942
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Weeks WB, Wallace AE, Kimberly BC
The changing face of pharmaceutical advertising: A look at medical journals reveals a new era in advertising.
Marketing Health Services 2001; 27-30
http://www.ncbi.nlm.nih.gov/pubmed/11525138
Keywords:
Advertising as Topic/statistics & numerical data
Advertising as Topic/trends*
Bibliometrics*
Drug Industry/trends*
Drug Utilization
Humans
Marketing of Health Services
Periodicals as Topic/statistics & numerical data*
Persuasive Communication
United States
