Healthy Skepticism Library item: 19909

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Report

Weir D
Let the Buyer Beware! The New Therapeutic Goods Advertising Code Heralds. Changes in Advertising Medicines.
Health Issues 63 2000 Jun

Abstract:

The new national Therapeutic Goods Advertising Code bring significant changes to the
health claims that can be made when advertising non-prescription pharmacy goods. This
article outlines the background to the review, the principles of the new Code, the
avenues for complaints, and some issues for consumers as advertising medicines moves
into the new millennium.