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Healthy Skepticism Library item: 19842

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Magazine

Hungerford C
Insulting ad
Australian Doctor 2004 Oct 2925


Full text:

EDITOR Maybe it was just a bad week, or maybe it was seeing a woman who had lost two children in a house fire, but tonight the advertisement for Pravachol, featuring Roy Orbison, annoyed me even more than it usually does.

This tragic man lost his two little children to a house fire, and, if I remember correctly, his wife to a road accident. It is an insult to him, and to us as a profession, that we allow advertising to trawl such depths.

Dr Carol Hungerford
Bathurst, NSW

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.