Healthy Skepticism Library item: 19838

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Ferguson H
Drug lobby scoffs at muffin rule
Australian Doctor 2006 Aug 25

Abstract:

GPs sharing coffee and muffins with drug reps may find details of the meeting listed on a public web site under the latest crackdown on drug company marketing, the pharmaceutical industry claims.Last week industry lobby group Medicines Australia said it was appealing against new regulations forcing drug companies to publicly list the educational content of the events they lay on, the cost of meals provided and the specialty of doctors attendingThe regulations which were due to come into effect last week were imposed by the Australian Competition and Consumer Commission after media criticism of Roche, which allegedly spent $65,000 taking more than 200 cancer specialists to dinner at an exclusive restaurant. While the ACCC has defended the new…