Healthy Skepticism Library item: 19827

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Carter H
Bayer forced to pull Levitra offer
Australian Doctor 2006 Aug 18
http://www.australiandoctor.com.au/news/bayer-forced-to-pull-levitra-offer

Abstract:

BAYER Australia has been forced to withdraw a money-back guarantee for its impotence product vardenafil (Levitra) because it brought discredit to the pharmaceutical industry” and severely breached the Medicines Australia code of conduct.After receiving four complaints, Medicines Australias code of conduct committee investigated the Bayer campaign, which attracted some criticism as reported in Australian Doctor in June.A spokesman for Medicines Australia confirmed the committee has ordered Bayer to cancel the guarantee, place corrective advertisements in the medical press and write to GPs and pharmacists about the withdrawal.He said while the code did not outlaw money-back guarantees, the committee felt the concept breached provision 10.5 of the code, which states company activities involving health professionals must never … bring discredit upon,…