Healthy Skepticism Library item: 19774

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Limprecht E
Pfizer web site tracks GP use
Australian Doctor 2005 Sep 23
http://www.australiandoctor.com.au/news/pfizer-web-site-tracks-gp-use

Abstract:

A PFIZER-sponsored educational web portal for GPs allows the company to track the advertisements doctors look at and the web links they visit. Believed to be the first pharmaceutical company-sponsored portal for GPs in Australia, the My e Portal site allows GPs to drag and drop links to their most frequently visited sites, and provides journal and division sites, access to continuing medical information, and links to entertainment, banking and travel sites.Pfizer can then collect information about what sites are accessed, the ads and links clicked on, and the links added to the site.However, a Pfizer spokesman stressed the information could not be linked to individual doctors because it was de-identified.By attending a training session on how to use the…