Healthy Skepticism Library item: 19758

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Magazine

Limprecht E
Medical Direction axes pop-up ads
Australian Doctor 2005 Aug 19
http://www.australiandoctor.com.au/news/medical-director-axes-pop-up-ads

Abstract:

Medical Director has axed controversial pop-up ads from the latest version of its prescribing software after complaints from GPs using the system.The advertisements for pharmaceuticals have been at the centre of a long-running row amid claims they were unethical because they encouraged doctors to over-prescribe and could be offensive to patients.In the latest version of Medical Director released by Health Communications Network last week, many GPs were thus delighted to find the advertisements that pop up” while a prescription or a test result is being printed have been removed.Victorian GP Dr Des Darrer, who wrote to HCN in July complaining about the pop-up advertisements and the frustration they caused GPs at his surgery, said he recently received a call from…