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Healthy Skepticism Library item: 19754

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Croft P
Constructing RSI: Belief and Desire
BMJ 2004 Feb 7; 328:(354):
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC338153/


Abstract:

A Dallas taxi driver once helpfully informed me that 90% of Americans were sick. He explained that it was all down to liver disease and that the medicine in the boot of his car was going to cure the nation. His statistics were not outrageous. Physical symptoms are certainly common in the general population, but their persistence, the distress that they cause, and their significance to the individual are not necessarily explained by underlying disease.​

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963