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Healthy Skepticism Library item: 19732

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Broadcast

Ricardo Cardoso P
MED & CINE - Dr. Paulo Ricardo Cardoso: Influência da Indústria Farmacêutica sobre os Médicos
Museu de História da Medicina 2011 Apr 180
http://www.youtube.com/watch?v=Ap1v3XD_69M&feature=youtu.be


Abstract:

Paulo Ricardo Cardoso é preceptor do Programa de Medicina Interna do Conceição, Mestre em Filosofia pela PUCRS, Professor de Pós-Graduação em Direito Médico da Escola Verbo Jurídico.

O Museu de História da Medicina e o Núcleo Acadêmico do Sindicato Médico do RS (NAS/SIMERS) promoveram na quinta à noite (14 de abril) a primeira edição do do Med&Cine, sessão de cinema comentada seguida de palestra científica sobre o tema do filme, que na estreia exibiu o premiado O Jardineiro Fiel, do brasileiro Fernando Meirelles. O evento aconteceu na Sala Rita Lobato do museu, localizada no prédio histórico do Hospital Beneficência Portuguesa (Av. Independência, 270). Próxima edição, dia 19 de maio de 2011 às 18h45 com o filme “Mar Adentro”.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963