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Healthy Skepticism Library item: 19710

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Broadcast

Ben Goldacre: Combatendo ciência ruim
TED.com 2011 Sep0
http://www.ted.com/talks/lang/pt-br/ben_goldacre_battling_bad_science.html


Abstract:

Todos os dias há notícias de novas recomendações de saúde, mas como saber se elas são corretas? O doutor e epidemiologista Ben Goldacre nos mostra, em alta velocidade, as formas pelas quais as evidências podem ser distorcidas, das óbvias e ofuscantes excelências nutricionais aos truques muito sutis da indústria farmacêutica.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963