Healthy Skepticism Library item: 1970
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Petersen M.
Less return in marketing of medicines, a study says
New York Times 2002 Dec 12
http://www.nytimes.com/2002/12/12/business/12DRUG.html
Abstract:
Market analysis firm Datamonitor reports that increases in promotional spending by major pharmaceutical makers in past four years have caused each dollar spent on marketing to garner less in sales than previously; top drug companies generated $17 in sales from each dollar spent on marketing in 2001, down from $22.50 in 1998
Keywords:
feature story
United States
