Healthy Skepticism Library item: 1960

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Saumande P.
[About "Almanach de la Pharmacie Brunot", pharmaceutical advertising in "Limousin" at the beginning of the XXth century]
Rev Hist Pharm (Paris). 2002; 50:(335):451-60
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12521046&query_hl=2

Abstract:

It seems necessary to bring further information after Mr. Portenart’s paper. The “Almanach” published by “Pharmacie Brunot” was a good example of advertising pharmacists used at the beginning of the XXth century. It is not abnormal and advertising were numerous during the first fifty years of the century.

Keywords:
Advertising/history* Almanacs/history* English Abstract France History, 20th Century Pharmacies/history*