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Healthy Skepticism Library item: 19567

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Watson R
New European rules require all herbal medicines to be registered
BMJ 2011 May 6; 342:
http://www.bmj.com/content/342/bmj.d2815.extract


Abstract:

Since 1 May all traditional herbal medicines available in health food shops, pharmacies, and other outlets in the European Union must be formally registered and approved before they can be sold. The new rules mean that only products whose use is “plausible on the basis of longstanding use and experience” and whose quality and safety are guaranteed will be licensed.

The new requirements are set out in the EU’s Traditional Herbal Products Directive. Agreed in 2004, the directive gave manufacturers of traditional herbal remedies a seven year transitional period to register their products already on sale in the EU with the relevant national authorities.

John Dalli, the EU health …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963