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Healthy Skepticism Library item: 1935

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Simmer WS.
Just what the doctor ordered: avoiding kickback pitfalls with prescription drugs.
Manag Care Interface 2002 Jan; 15:(1):90-2
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11828611


Abstract:

Risks associated with the federal antikickback statute increased significantly for the pharmaceutical industry in the 1990s. Manufacturers, physicians, and MCOs must take account of the statute when developing programs that could possibly implicate it. This article provides guidance to the managed care community regarding legal kickback risks in arrangements with pharmaceutical manufacturers.

Keywords:
*analysis United States managed care kickbacks marketing strategies gift giving fraud ETHICAL ISSUES IN PROMOTION: GIFT GIVING INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963