Healthy Skepticism Library item: 1930
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Sumpradit N, Fors SW, McCormick L.
Consumers' attitudes and behavior toward prescription drug advertising.
Am J Health Behav 2002 Jan-Feb; 26:(1):68-75
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11795607
Abstract:
OBJECTIVE: To explore how consumers’ characteristics interact with direct-to-consumer advertising (DTCA) to influence 2 behaviors: information seeking and asking for prescription. METHOD: A secondary data analysis was conducted using a subset of 1,102 consumers who responded to a 1998 national survey conducted by Prevention magazine. RESULTS: Being afflicted with chronic conditions and having positive attitudes toward DTCA were associated with the consumers’ willingness to talk with doctors about the advertised drugs. Consumers who asked for prescriptions tended to agree that DTCA made prescription drugs appear harmless and helped them make their own decision. CONCLUSION: DTCA appears to have an influence on consumers’ behavior.
Keywords:
Adolescent
Adult
Advertising/methods*
Attitude to Health*
Chronic Disease/drug therapy
Chronic Disease/psychology
Comparative Study
Data Collection
Decision Making
Drug Industry/organization & administration*
Drug Information Services
Female
Humans
Interviews
Male
Middle Aged
Patient Participation/psychology*
Patient Participation/statistics & numerical data
Public Opinion*
United States
