Healthy Skepticism Library item: 19264

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Liang BA, Mackey T
Direct-to-Consumer Advertising With Interactive Internet Media Global Regulation and Public Health Issues
JAMA 2011 Feb 23; 305:(8):824-825
http://ehln.org/?p=14324

Abstract:

“Direct-to-consumer advertising (DTCA) is legal only in the United States and New Zealand and has been linked with drug overutilization, public health concerns, and higher costs.1 Despite global proscriptions, DTCA is the most rapidly increasing form of pharmaceutical marketing, with approximately $4 billion in US expenditures, outpacing physician marketing and research and development.2 The Internet has rapidly developed…resulting in new online DTCA marketing opportunities that transcend geopolitical borders.”