Healthy Skepticism Library item: 1926

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Syrycki M.
[Adaptation possibility of chosen aspects of pharmaceutical marketing for realization of promotion in health care]
Wiad Lek. 2002; 55:(Suppl 1):482-8
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=15002289

Abstract:

Reform of health service in Poland introduced reliable economic bill and elements of competition among its subjects as well. It created a new situation both for doctors and managers of health service. Need of search for rules and ways of competition exists at present among institutions of health care. Certain solutions can be modelled on the example of pharmaceutical companies already present on the market. As an example of such activities, which they can be applied directly in this new situation may serve so called personal sale and related to it case of institutions the best direct contact between the next but more controversial form of marketing activities worth spreading. The use of direct marketing and advertisements carries most problems with itself. This latter should be easier to accept when it selects an important social aim.

Keywords:
Drug Industry/economics* Economic Competition Efficiency, Organizational* English Abstract Health Promotion/economics Health Promotion/organization & administration* Humans Marketing of Health Services/organization & administration* Models, Economic* Organizational Innovation Poland Privatization State Medicine/economics State Medicine/organization & administration* *analysis Poland DTCA direct-to-consumer advertising economics INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING