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Healthy Skepticism Library item: 19241

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mayor S
Ethics code for professional medical writers emphasises transparency and completeness of research reporting
BMJ 2010 Dec 8; 341:
http://www.bmj.com/content/341/bmj.c7025.extract


Abstract:

People who write and submit articles on behalf of the pharmaceutical, biotechnology, and medical device industries should ensure accuracy and completeness and avoid any practices that promote commercial products when developing research communications, an updated international code of ethics recommends.

The International Society for Medical Publications Professionals, an independent, not for profit organisation, has revised its code of ethics in line with evolving developments in medical publishing. The aim is to ensure integrity and transparency in the publication of medical research.

Several recent reports have raised …

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963