Healthy Skepticism Library item: 19229

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kopp C
Say no to seeing sales reps
BMJ 2011 Jan 19; 342:
http://www.bmj.com/content/342/bmj.d132.extract

Abstract:

Silversides claims that promotional information is better regulated in France than in Canada or the United States. 1 She mentions the French code of practice for sales representatives of 2004, but in 2009 a report by the French National Authority for Health (Haute Autorité de Santé, HAS), which monitors the code, acknowledged that visits by sales representatives are not …

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.