Healthy Skepticism Library item: 19227

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tattersall R
Marketing insulins
BMJ 2011 Jan 25; 342:
http://www.bmj.com/content/342/bmj.d471.extract

Abstract:

Cohen and Carter point out the lack of evidence that analogues are better than human insulin and conclude that marketing accounts for their success. 1 We have been here before.

In the 1970s, human insulin was thought in some unspecified way to be better than animal insulin, and Novo and Eli Lilly started a race to make and …