Healthy Skepticism Library item: 1921
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Viale PH.
Direct-to-consumer advertising of prescription medications: implications for patients with cancer.
Oncol Nurs Forum 2002 Apr; 29:(3):505-13
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11979283
Abstract:
PURPOSE/OBJECTIVES: To review the phenomenon of direct-to-consumer (DTC) advertising of prescription medications in the media, with an overview of pertinent studies in the literature regarding patients’ and healthcare professionals’ perspectives on DTC advertising. DATA SOURCES: Journal articles, media, and clinical experience. DATA SYNTHESIS: DTC advertising of prescription medications is extremely prevalent in U.S. society. Advertising of medications is an expensive business; yearly spending is expected to reach $7.5 billion by 2005. Although opinions vary regarding DTC advertising, healthcare professionals, including oncology nurses, must be prepared to discuss DTC-advertised medications and treatments with their patients. CONCLUSIONS: Communication is the key to helping patients decipher the deluge of DTC advertisements in the media and determine the accuracy of this ever-increasing source of medical information. IMPLICATIONS FOR NURSING: Oncology nurses need to be aware of the increases in DTC advertising of prescription medications and the importance of guiding patients through appropriate medication choices by education.
Keywords:
Advertising*
Drug Industry*
Humans
Neoplasms/nursing*
Nurse-Patient Relations*
Patient Education*
Patient Participation
analysis
United States
nurses
oncology
DTCA
direct-to-consumer advertising
ATTITUDES REGARDING PROMOTION: CONSUMERS
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS
PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
VOLUME OF AND EXPENDITURE ON PROMOTION
