Healthy Skepticism Library item: 19111

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Media Release

Thought Leader Select Announces Media Partnership with Marketing4Health
Thought Select Leader 2011 Feb 14
http://www.thoughtleaderselect.com/2011/02/14/thought-leader-select-announces-media-partnership-with-marketing4health/

Full text:

Thought Leader Select, a Research Triangle, NC firm focused on collaborations between the biopharmaceutical industry and the medical community, announces the launch of a new media partnership with biopharmaceutical industry blog Marketing4Health.

The research and consulting firm (Thought Leader Select) has signed on to become the blog’s exclusive sponsor, beginning February 14, 2011. With a growing international following and strong readership bases in the United States, Canada, and Europe, Marketing4Health focuses on healthcare and pharmaceutical marketing practices and challenges, as well as emerging trends in technology and social media. Natalie Bourre, the editor of Marketing4Health, is a 13-year industry veteran, with leadership positions at Alcon, Serono, and, most recently at Solvay, where she led the marketing team for Pantoloc (Protonix), which became the 5th largest Rx brand in Canada during her tenure.

“When we were seeking a media partner for 2011, the choice was obvious,” stated Brian Castle, the firm’s director of global marketing and client relations. “Natalie Bourre and Marketing4Health represent a perfect fit for our company, in that she is committed to advising the industry to market new medications in the right ways, whether to medical experts or consumers. With any advertising partnership, we want to drive potential clients our way, and we know that Natalie’s readers are our kind of people—leaders in the industry who want the best research, advice, and tools for collaborating with medical experts in meaningful ways without compromising their ethics.”

The partnership will include Thought Leader Select advertising on the Marketing4Health site, as well as cross-posted content in conjunction The Thought Leader Select Blog, launched by the company in February 2010.

About Thought Leader Select

Thought Leader Select serves the biopharmaceutical and healthcare industries, as well as the medical community at large by assessing medical experts (known as “thought leaders” and “key opinion leaders”) within a host of therapeutic areas such as diabetes, oncology, and neurology.

About Marketing4Health

Marketing4Health is a biopharmaceutical industry blog focused on healthcare marketing practices, as well as a leader in advising the industry on emerging trends in technology and social media.