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Healthy Skepticism Library item: 19012

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Report

Morelle A, Bensadon A-C, Marie E
Enquête sur le Mediator
La Documentation Francais 2011 Jan260
http://www.ladocumentationfrancaise.fr/rapports-publics/114000028/index.shtml


Abstract:

A la suite du retrait du Benfluorex (Mediator ®) par l’Agence française de sécurité sanitaire des produits de santé (AFSSAPS) en novembre 2009, le Ministre du travail, de l’emploi et de la santé et la Secrétaire d’Etat chargée de la Santé, ont demandé à l’IGAS de mettre en lumière la succession des évènements et des choix portant sur ce médicament afin de comprendre les mécanismes de prises de décision.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963