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Healthy Skepticism Library item: 18980

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

PTC, drug makers team for Viagra TV ad schedule
The Hollywood Reporter 2010 Oct 12
http://www.hollywoodreporter.com/blogs/live-feed/ptc-drug-makers-team-viagra-3009


Full text:

Parents, you might want to keep your kids away from CBS’ “60 Minutes,” “The Mentalist” and “The Late Show With David Letterman.”
All are on the Parent Television Council’s new list of programs to avoid if you’re sensitive about seeing erectile dysfunction ads.
The PTC announced Tuesday its teaming with drug makers Eli Lilly & Co., the makers of Cialis, and Pfizer, the parent company of Viagra, to publish their broadcast TV advertising schedules online.
“We are grateful to Lilly and Pfizer for sharing their broadcast television ad buys with us so we can inform our members and the public about where the ads will air,” said PTC President Tim Winter. “This is an important first step in addressing the concerns many parents have about advertisements for erectile dysfunction drugs.”
PTC normally goes after envelope-pushing programs like Fox’s “Family Guy” and live award shows that include risque content. But now PTC is warning parents about shows appealing to older viewers, but containing ads they might find inappropriate for their kids.
Organizers say they began working with pharmaceutical companies two years ago when a representative of the parents group spoke at Lilly’s annual shareholders meeting. PTC then opened discussions with Pfizer and GlaxoSmithKline, with the latter apparently discontinuing TV advertising altogether.
“We applaud all three companies for their willingness to address the concerns raised by parents, grandparents and others who had been caught off guard by ED advertisements,” Winter said. “Our goal is not to discourage viewers from watching programs that contain the ads, but simply to inform parents about where they will air and let them decide how to address the issue with their children.”

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909