Healthy Skepticism Library item: 1897
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Creyer EH, Hrsistodoulakis I.
Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry
Mark Health Serv. 1998 Sum; 18:(2):34-8
Abstract:
A survey conducted at a large, Midwest teaching hospital provides a better understanding of how marketing activities influence physicians’ impressions of the pharmaceutical industry; in particular, the extent to which physicians believe that the pharmaceutical industry understands their needs and the extent to which it is concerned about improving the overall quality of health in the United States. Also, the authors explore the motivation of the pharmaceutical industry: Is it primarily concerned with patients or with its own self-interest?
Keywords:
Advertising*
Attitude of Health Personnel*
Commerce
Data Collection
Drug Industry*
Health Services Research/methods
Hospitals, University
Humans
Interprofessional Relations
Iowa
Marketing of Health Services/methods*
Medical Staff, Hospital/psychology*
Persuasive Communication
Prescriptions, Drug
Questionnaires
