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Healthy Skepticism Library item: 18958

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Moynihan R.
Merging of marketing and medical science: female sexual dysfunction.
BMJ 2010 Sep 30; 341:c5050:
http://www.bmj.com/content/341/bmj.c5050.long

Keywords:
* Drug Industry*n * Femalen * Humansn * Interprofessional Relationsn * Marketing of Health Services*n * Sexual Dysfunctions, Psychological/classificationn * Sexual Dysfunctions, Psychological/diagnosis*n * Sexual Dysfunctions, Psychological/drug therapy

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963