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Healthy Skepticism Library item: 18782

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Musial A
U.S. figures don’t apply here
The Toronto Star 2010 Oct 20
http://www.thestar.com/opinion/letters/article/881507--u-s-figures-don-t-apply-here


Full text:

Re: Study ties drug firm promotions to bad health, Oct. 20

Reporter Joseph Hall states, “Physicians’ exposure to drug company
promotions can cause patients physical and financial suffering and
provides no benefits to prescribing practices, a York University study
shows.” But the article deals solely with U.S. rather than Canadian
numbers.

Monies spent on the promotional activities of pharmaceutical companies
in Ontario have been heavily scrutinized by government and
incorporated into health professional laws.

Curtailing funds for continuing education and other similar
educational incentives for health professionals will in fact have the
opposite effect to what Hall states. It will be detrimental to patient
health outcomes.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.