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Healthy Skepticism Library item: 18539

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gagnon M-A, Sismondo S
The Ghosts of Medical Research
Genetic Engineering and Biotechnology News 2010 May 15; 30:(10):
http://www.genengnews.com/gen-articles/the-ghosts-of-medical-research/3289/


Abstract:

Promotional Marketing Haunts Studies Done on Behalf of Big Pharma’s Drug Repertoire

The medical research world has been concerned about the problem of ghostwriting for more than a decade. Over the past year, the issue has been repeatedly raised in the mainstream media, with U.S. Senator Chuck Grassley seizing upon the issue, and the New York Times working to bring pharmaceutical company documents into public view. Most of the commentary has focused on the ethics of academics serving as authors on papers they did not write and on some of the most egregious actions by pharmaceutical companies.

These efforts miss the ways in which Big Pharma has developed new forms of medical research to serve its own interests. It is important to understand the real meaning of ghostwriting campaigns and the ghost management of medical research in general.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.