Healthy Skepticism Library item: 18532

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Electronic Source

ImpactRx launches smart-phone application for physicians
The Medical News 2010 Aug 3
http://www.news-medical.net/news/20100803/ImpactRx-launches-smart-phone-application-for-physicians.aspx

Full text:

ImpactRx, Inc., the pioneering force in measuring the impact of pharmaceutical promotion on the behavior of the nation’s highest prescribing physicians, today announced the launch of an application for physicians that provides pharmaceutical companies with timely and actionable insight into drug therapy promotion and treatment activity. ImpactRx is leveraging the capabilities of this newly available smart-phone application by using iPhone with its longitudinal physician network.

“We are thrilled that our existing physician-behavior expertise will benefit from iPhone’s powerful functionality,” said Richard Altus, President and CEO, ImpactRx. “These exciting developments align ImpactRx with cutting-edge technology, enabling us to continue to provide our clients with unparalleled visibility into the pharmaceutical marketplace.”

Highly mobile clinicians have limited time to complete web-based diaries and market research surveys based upon memory recall after the fact. This new application was designed for mobile workers and improves Electronic Data Capture accuracy because it gives physicians the freedom to record and document as they go, and is more part of their natural work flow. In addition to longitudinal tracking, this leading edge market research tool allows ImpactRx clients to ask “POP” research questions when specific conditions are met providing deeper insight in real-time.

ImpactRx is also making this new mobile application available for the iPad platform. This positions ImpactRx to expand information collected from doctors as well as other health care providers in a clinical setting. The leading edge iPad device unlocks robust capabilities for ImpactRx to continue evolving its leadership position in mobile market research.