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Healthy Skepticism Library item: 18485

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Woodhead M
Complaint against 'drug company nurses' rejected
6Minutes.com 2010 July 23
http://web.archive.org/web/20101214121723/http://6minutes.com.au/articles/z1/view.asp?id=520804


Full text:

A complaint by a respiratory specialist that his patients’ treatment was being changed by nurses working for a drug company-sponsored ‘respiratory care program’ has been rejected by the pharma industry body Medicines Australia.

The specialist made an official complaint, saying that patients who were on treatment with Symbicort Turbuhalers were switched to Seretide inhalers on the advice of nurses working for a ‘Respiratory Care Team’ sponsored by Seretide manufacturer GSK.

However, the company said that the nurses were working for an independent company that provided a GP practice support activity, and they were given no incentives to switch therapies.

According to the Code of Conduct hearing , the recommendations to switch the patients to Seretide inhalers were based on the use of an ‘In check dial’ device developed by GSK sponsored investigators and distributed by GSKA representatives.

However, the Code of Conduct Committee heard that the device is registered with the TGA as a medical device and its use to determine inspiratory flow rates was supported by the Asthma Management Handbook and the COPDX Management Plans.

The Committee concluded that it is ultimately up to the GP who refers patient to the program to determine the appropriate treatment or change to treatment for a patient assessed under the ‘Respiratory Care Team’ program.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.