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Healthy Skepticism Library item: 18468

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Russian Antitrust Watchdog Targets Novo Nordisk
Law360 2010 July 9
http://web.archive.org/web/20100810040251/http://www.law360.com/registrations/user_registration?article_id=180024


Abstract:

Russia’s antitrust regulator has launched an investigation into Novo Nordisk LLC based on concerns that the pharmaceutical company may be abusing its dominant position in the country by refusing to sign contracts with certain customers.

The Federal Antimonopoly Service opened its case against the company, the Russian unit of Danish pharmaceutical giant Novo Nordisk A/S, on Wednesday under the section of Russia’s antitrust law dealing…

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963