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Healthy Skepticism Library item: 18462

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Turone F
Italy's drug regulator is cleared of any wrongdoing
BMJ 2010 July 13; 341:
http://www.bmj.com/cgi/content/extract/341/jul13_3/c3747


Abstract:

Nello Martini, former head of the Italian drug regulatory agency, Agenzia Italiana del Farmaco, has been cleared of the charge of “causing unintentional disaster,” which in 2008 provoked his removal from his post. At the end of a hearing last week that took more than two years the Criminal Court in Rome stated that there was no legal basis to go to trial.

Senator Ignazio Marino, an MP for the opposition Democratic party and head of the parliamentary investigative committee on the healthcare system, told the BMJ that he will launch an investigation into Dr Martini’s sacking.

“It is worrying that Dr Martini was fired on the basis of such weak allegations before he even had the possibility to defend himself, despite the fact that he had been doing an excellent job for many years, proving to be a loyal, competent, and rigorous professional. I think he should be given . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963