Healthy Skepticism Library item: 18365

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Butler moves on promotion
Pharmacy Daily 2010 July 8
www.pharmacydaily.com.au

Full text:

THE Parliamentary Secretary for Health, Mark Butler, has convened a working group on the Promotion of Therapeutic Goods.

The move follows the recent release of the govt’s Position Paper on the Promotion of Therapeutic Goods (PD 01 Jul) which
called for stronger self-regulation by the pharmaceutical and therapeutic industries in relation to their promotional
activities directed at healthcare professionals.

Chaired by Anne Trimmer, ceo of the Medical Technology Association of Australia, the Working Group is set to be comprised of pharmaceutical and therapeutic industry association members as well as consumer and healthcare
representatives who will be tasked with addressing the key issues raised in the Position Paper.

In particular the Working Group will look into: the need to achieve a greater consistency of standards between the
current industry codes to strengthen and standardise selfregulation, mechanisms to extend the application of codes to
non-members of industry associations and the alignment of industry codes and professional standards developed in
conjunction with national registration of healthcare professionals.

So far the list of organizations invited to participate include the Australian Dental Industry Association, ASMI,
AusBiotech, GMiA, IVD Australia, Medical Technology Association of Australia and Medicines Australia.

Going in to bat on behalf of consumers will be Dr Ken Harvey of the Consumers Health Forum of Australia Inc, whilst the
Australian Medical Association, Australian Nursing Federation, Pharmacy Guild of Australia, Royal Australasian College
of Physicians and the Royal Australasian College of Surgeons will be representing the healthcare sector.

The first meeting of the Working Group is scheduled for 21 Jul.

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909