Healthy Skepticism Library item: 18269

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Waterston T, Tumwine J
Monitoring the marketing of infant formula feeds
BMJ 2003 Jan 18; 326:(7381):113-4
http://www.bmj.com/cgi/content/extract/326/7381/113

Abstract:

Breast feeding is one of the most cost effective interventions to improve health and prevent illness in early childhood. Protection of breast feeding from commercial exploitation should be among the highest priorities for the international community, yet violations of the World Health Organization’s code of marketing of breast milk substitutes have been seen regularly, despite companies’ expressed intentions to conform.1-3 The study by Aguayo et al in west Africa in this issue (p 127) provides further evidence that many manufacturers fly in the face of the code by providing free samples, giving donations to health workers, and contravening standards for labelling.4

How reliable is the methodology of the study? The selection of health centres to be monitored was either random or complete. The number of mothers interviewed was modest: 105 compared with 1582 in the 1998 study,2 and, surprisingly, more health workers than mothers were interviewed. None the less, many of the . . .