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Healthy Skepticism Library item: 18264

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Burton B
Changing prescription software to favour generics could save Australia £40m a year
BMJ 2003 Jan 25; 326:(7382):184
http://www.bmj.com/cgi/content/extract/326/7382/184/b


Abstract:

A requirement by the Australian government that the default in doctors’ software be set to prescribe generic drugs has sparked opposition from the largest pharmaceutical industry body and doctors’ groups.

The existing software-which is sponsored by the manufacturers of brand name drugs-automatically ticks the “not for substitution” box. From 1 February a prescription must not be prepared by software with the default stating that generic drugs cannot be substituted for a brand name drug.

Doctors will be able to select brand name drugs but they will have to uncheck the default box. The government estimates that the change will save the government funded Pharmaceutical Benefits Scheme A$111m (£40m; $64m; €61m) over four years.

Martyn Goddard, senior health policy officer at the Australian Consumers Association, supports the measure: “It is outrageous that the prescriber software-that is sponsored by the drug companies-directs doctors to the brand . . .

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.