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Healthy Skepticism Library item: 18264

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Burton B
Changing prescription software to favour generics could save Australia £40m a year
BMJ 2003 Jan 25; 326:(7382):184
http://www.bmj.com/cgi/content/extract/326/7382/184/b


Abstract:

A requirement by the Australian government that the default in doctors’ software be set to prescribe generic drugs has sparked opposition from the largest pharmaceutical industry body and doctors’ groups.

The existing software-which is sponsored by the manufacturers of brand name drugs-automatically ticks the “not for substitution” box. From 1 February a prescription must not be prepared by software with the default stating that generic drugs cannot be substituted for a brand name drug.

Doctors will be able to select brand name drugs but they will have to uncheck the default box. The government estimates that the change will save the government funded Pharmaceutical Benefits Scheme A$111m (£40m; $64m; €61m) over four years.

Martyn Goddard, senior health policy officer at the Australian Consumers Association, supports the measure: “It is outrageous that the prescriber software-that is sponsored by the drug companies-directs doctors to the brand . . .

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.