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Healthy Skepticism Library item: 18202

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Roehr B
Researchers try to protect patients from stem cell charlatans
BMJ 2010 Jun 18; 340:
http://www.bmj.com/cgi/content/extract/340/jun18_1/c3271


Abstract:

The International Society for Stem Cell Research has launched a patient education website “to smoke out the charlatans” who prey upon desperately ill people and their families, said Irving Weissman.

“I don’t think that any society has ever done this before,” the Stanford University researcher and president of the society said in addressing the opening of their annual meeting on 16 June, in San Francisco.

The problem is large and growing. A recent web search identified more than 200 practitioners or clinics making claims for stem cell cures, most of the operations are located in developing countries where regulatory oversight is weak. One location in China claims to have treated over 8000 people, generating over $200m (£137m; 165m) in revenue.

The society’s new website, www.closerlookatstemcells.org, offers basic education about stem cells. It says that a reputable clinical trial will have a body of scientific literature behind it; will be scrutinised . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963