Healthy Skepticism Library item: 18183

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gafni A, Birch S.
Inclusion of drugs in provincial drug benefit programs: Should
CMAJ 2003 Apr 1; 168:(7):849-51
http://www.cmaj.ca/cgi/content/full/168/7/849

Keywords:
Cost-Benefit Analysis Decision Making Formularies as Topic Humans Insurance, Pharmaceutical Services/economics* Ontario Pharmaceutical Preparations/economics* Pharmacy and Therapeutics Committee

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963