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Healthy Skepticism Library item: 18177

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Fava GA
Conflict of Interest in Psychopharmacology: Can Dr. Jekyll Still Control Mr. Hyde?
Psychother Psychosom 2004; 73:1-4
http://content.karger.com/ProdukteDB/produkte.asp?doi=10.1159/000074433


Abstract:

Robert L. Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde portrays the illusion of Dr. Jekyll of being able to fully reverse his transformation in Mr. Hyde. A point which is often not sufficiently appreciated is Jekyll’s attraction for Mr. Hyde. In what is probably the best movie picture taken from the story, a Hammer production directed by Terence Fisher, a social phobic and unattractive Dr. Jekyll is contrasted with a flamboyant and fascinating Mr. Hyde. Scientists with substantial conflict of interest claim full autonomy and independence. However, their financial ties become so intertwined with their lifestyle that the possibility of managing the dual role appears more and more difficult. And the reversal into Dr. Jekyll is almost impossible.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963