Healthy Skepticism Library item: 18142

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith BD
Discretion is the better part of value: Five research-based rules for ensuring that strategy implementers implement
J Med Market 2010 Apr 23; 10:(3):259–266
http://www.palgrave-journals.com/jmm/journal/v10/n3/abs/jmm201014a.html

Abstract:

Without effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important, value-creating parts of strategy imple mentation rely on the discretionary activity of motivated, committed individuals. This article reviews previous research into individual motivation and commitment and draws from it five recommendations for improving strategy implementation, all of which contradict typical management practice.

Keywords:
strategy; implementation; commitment; motivation