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Healthy Skepticism Library item: 18097

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kwon S
Pharmaceutical reform and physician strikes in Korea: separation of drug prescribing and dispensing
Social Science & Medicine 2003 Mar 6; 57:(3):
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VBF-482YTNH-1&_user=10&_handle=W-WA-A-A-AZ-MsSAYWW-UUW-AUZYBCZVCZ-YZYVUZWU-AZ-U&_fmt=summary&_coverDate=08/31/2003&_rdoc=12&_orig=browse&_srch=#toc#5925#2003#999429996#1!&_cdi=5925&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=3896dcc24ee9b2c48f62fa89bb1266ea


Abstract:

Before the recent pharmaceutical reform in Korea that mandates the separation of drug prescribing and dispensing, physicians and pharmacists both prescribed and dispensed drugs, resulting in the overuse and misuse of drugs. The pharmaceutical reform attempts to change the provider’s economic incentives by eliminating the providers’ profit from drugs that have been a major source of their income. It also influences the pharmaceutical industry that has thrived on offering high margins to physicians rather than on producing high-quality drugs. However, physician strikes forced the government to modify some critical elements of the reform package and to raise medical fees substantially to compensate for the income loss of physicians. Lack of a strategic plan of implementation, failure to appreciate the change in the paradigm of health policy process, and failure to convince consumers of the benefits of the reform, are the major reasons that the historic reform of the separation of drug prescribing and dispensing has resulted in greater social cost than expected.

Keywords:
Separation of prescribing and dispensing; Pharmaceuticals; Physician strike; Korea

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963