Healthy Skepticism Library item: 18086
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Pincock S.
UK watchdog investigates promotional children's book.
Lancet 2003 Aug 23; 362:(9384):625
http://linkinghub.elsevier.com/retrieve/pii/S0140-6736(03)14199-2
Keywords:
Advertising as Topic/legislation & jurisprudence Advertising as Topic/standards* Books* Child Drug Industry/legislation & jurisprudence Drug Industry/standards* Government Regulation* Great Britain Guideline Adherence/standards Humans