Healthy Skepticism Library item: 18085

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Saunders B.
Direct-to-consumer advertising--where does the public interest lie?
N Z Med J 2003 Aug 22; 116:(1180):U557
http://www.ncbi.nlm.nih.gov/pubmed/14581978

Keywords:
Advertising as Topic/economics* Advertising as Topic/legislation & jurisprudence Drug Industry/legislation & jurisprudence Drug Prescriptions Insurance, Pharmaceutical Services/economics* Legislation, Drug New Zealand Pharmaceutical Preparations/economics*