Healthy Skepticism Library item: 18080

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Spurgeon D.
'Direct to consumer' advertising of drugs in Canada could add £550m to healthcare costs.
BMJ 2003 Sep 13; 327:(7415):582
http://www.bmj.com/cgi/pmidlookup?view=long&pmid=12969919

Keywords:
Advertising as Topic/economics* Canada Drug Costs Drug Industry/economics* Health Care Costs/trends* Humans Inflation, Economic