Healthy Skepticism Library item: 17982

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cooper R, Hoffman J.
Selling drugs to doctors--it's marketing, not education.
Br J Gen Pract 2002 Feb; 52:(475):168-9
http://www.ingentaconnect.com/content/rcgp/bjgp/2002/00000052/00000475;jsessionid=1csp69ve6uaku.alexandra?

Keywords:
* Advertising as Topic/legislation & jurisprudence* * Advertising as Topic/standards * Commerce * Drug Industry/economics * Drug Industry/legislation & jurisprudence* * Drug Utilization * Great Britain * Humans * Marketing of Health Services/legislation & jurisprudence* * Marketing of Health Services/standards * Persuasive Communication * Physicians, Family/psychology