Healthy Skepticism Library item: 17981

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lee TH, Brennan TA.
Direct-to-consumer marketing of high-technology screening tests.
N Engl J Med 2002 Feb 14; 346:(7):529-31
http://content.nejm.org/cgi/content/extract/346/7/529

Keywords:
* Advertising as Topic/economics * Advertising as Topic/trends* * Ethics, Medical* * Humans * Marketing of Health Services * Technology, High-Cost * Technology, Medical*/economics * Tomography, X-Ray Computed*/methods * United States