Healthy Skepticism Library item: 1797
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Zimmerman HM.
Rx for compliance. How the new PhRMA code on permissible pharmaceutical marketing practices affects your organization
MGMA Connex. 2003 Feb 01; 3:(2):54-7, 1.
Abstract:
The Pharmaceutical Research and Manufacturers of America’s recent code on interactions with health care professionals has a wide effect on medical professionals. A summary of the code’s eight primary tenets and their impact on health care providers and organizations.
Keywords:
Consultants
Decision Making
Drug Industry/standards*
Gift Giving
Guidelines*
Humans
Marketing/standards*
Physicians/economics
Practice Management, Medical/standards
Training Support/standards
United States
